ART HK’s founder, Tim Etchells, has another new project on the horizon – a major biennial in Sydney, Australia will be launching in April 2013. The biennial will be held for four days at the Hordern Pavilion and Royal Hall of Industries at Moore Park.

The biennial will feature a series of established and emerging galleries from Australia and overseas with a focus on trends from modern to contemporary art and across all mediums. They hope to “cater to a broad spectrum of experienced and potentially new collectors.”

In a recent press conference, Etchells comments:

 Sydney Contemporary represents the first time this city has hosted a serious, high-end art fair. We expect it to play a significant role in helping to focus attention on the Sydney art scene in the same way that ART HK focused attention on Asian art.

The fair provides a vital new platform from which galleries, artists and collectors can deepen and grow networks and relationships both with local contacts and throughout the broader Asia Pacific region.

We are launching at a time when the market is rapidly changing and art fairs are a significant part of any gallery’s marketing strategy, by catering both to existing markets whilst also creating new ones. Sydney Contemporary will educate and excite the wider community about the work of contemporary artists by offering a dynamic program of events.

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