PST – changing the history of art?The Art Dossier on September 25, 2012 with 0 Comments
The goal of Pacific Standard Time (PST), the $10 million art initiative funded by the Getty, was to promote LA as a culture capital with its region-wide arts collaborations and exhibitions. While it didn’t rewrite history but it did boost the city’s profile and gained well-deserved recognition for Southern California art.
Several exhibitions received positive media coverage but only six museums reported that PST shows were their highest attended shows of the last 5 years. The Getty actually went down in attendance from 1,2045,684 in 2010 to 1,167,795 in 2011. Local surveys conducted by The Getty show that 80% of one group agrees “somewhat” or “strongly” that it “made me think more highly of L.A. as an arts/cultural destination.”
Some critics and curators agree that art history textbooks need to be rewritten with a stronger emphasis on Southern California art.
Helen Molesworth, the chief curator of Boston’s Institute of Contemporary Art, put it, “The shows made such a strong case for some [California] artists that you just can’t leave them out anymore.”
Despite the lukewarm response with attendance, James Cuno, President of Getty Trust, said the primary goal of PST was “the preservation of the archive related to this generation of L.A. artists,” which it did achieve with its research and exhibitions.
PST was also enough of a success that Getty is planning to fund a sequel.
For more information, please visit: www.latimes.com